PENGARUH PRICE FAIRNESS DAN SERVICE FAIRNESS TERHADAP CUSTOMER SATISFACTION PADA GO-JEK
نویسندگان
چکیده
منابع مشابه
Service Fairness and Customer Satisfaction in Internet Bank: From a Trust and Perceived Customer Value Perspective
Recent research has found that fairness plays a key role in customer satisfaction. Fairness in an online context and how it influences customer satisfaction, however, has yet been investigated. This research examines satisfaction from a fairness lens and explores the mediators of fairness to satisfaction in the internet bank context. 131 surveys were analyzed and results show that in internet b...
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ژورنال
عنوان ژورنال: AdBispreneur
سال: 2017
ISSN: 2549-9912,2503-2755
DOI: 10.24198/adbispreneur.v1i3.11213